On an average, about 60-80% of our time is spent in communicating with others and hence appropriate communication is a paramount necessity. In an era, where the virtual world is being maximised with social media and the internet at its peak, sending the right message across has become even more important.
Both, Internal and external communications are crucial for an organisation to run effectively. External communication helps in creating brand awareness, builds up the brand’s credibility, and withholds customer’s attention. Internal communication helps to enhance the effectiveness and productivity of the backbone of the organisation – which is its PEOPLE. The entire process of finding the right tone, method, and frequency is a salient foundation of any company’s success.